It's 2023, and a flawless digital presence is more important today than ever. With the increasing reliance on the internet, smart technology, and digitalization in nearly every aspect of our lives, businesses must have an online presence that distinguishing their value proposition clearly to survive and sustain in the competitive digital marketplace. Surprisingly, even after COVID-19 wreaked havoc on this planet, only 71% of small businesses have their website today (Zippia).
The reason for this could partly or entirely be the difficulty and length of the process involved in developing a website. Even with low-code and no-code platforms, it still takes a lot of skill and programming knowledge to create a website or web application that is well-designed, easy to navigate, attractive, and functional. Developing a website is fortunately made easier and faster by the most recent technologies. But with Web technologies evolving constantly, it can be challenging to keep up with the latest trends.
If you are a business owner, a digital marketer, or a tech user who wants to see how the websites in 2023 will look, this write-up explores some of the most cutting-edge technologies that are shaping the future of web development.
What Is the Future of Web Development in 2023?
It's difficult to predict what the future holds for web development, but a few trends are likely to shape the industry in the next few years. Here are a few things in the web development industry to watch out for in 2023:
AI-driven web development is now a thing. With AI being implemented in tools left, right, and center, this breathtaking technology can potentially transform the process of website development and other web projects in various ways.
- AI-driven design tools are becoming more popular, allowing designers to create websites more quickly and efficiently. AI-based automation tools can help developers identify potential bugs in a website's code, saving time and money.
- Leveraging AI can identify user preferences and behaviors, which can help developers create more personalized and user-friendly websites.
- Finally, AI can provide developers with more detailed and accurate analytics, giving them a better understanding of how their website performs and how users engage with it.
Progressive Web Apps
Progressive web apps (PWAs) are a type of web application that combines the best features of both native apps and traditional websites. They are designed to be fast, reliable, and engaging and can be accessed from any device with a web browser.
According to Statista, in 2022, mobile accounted for 58% of international web traffic, excluding tablets. With more people using smartphones and tablets to go online, PWAs are more important than ever.
PWAs are expected to become increasingly popular in the coming years, as they offer many benefits of native apps without downloading and installing them. Some of these include:
- They have offline functionality.
- They may access your camera, microphone, or even GPS using hardware features.
- They load quickly for the visitor and install dependably for the owner.
Voice technology is a rapidly growing field that allows users to interact with devices and websites using voice commands. With the proliferation of smart speakers and other voice-activated devices, we will likely see more websites and web applications incorporating voice technology in the future.
This could include the ability to search for information using voice commands or integrating voice-to-text features to make it easier to input data. Google suggests that 27% of users of mobile devices use voice search. In addition, 72% of users used a digital assistant in the previous six months, according to a Microsoft study. This means web solutions that incorporate voice search will land greater chances to get customer validation in 2023.
Voice search offers numerous advantages for business owners. Some of them include the following:
- It saves time.
- It gives users more time to browse a website.
- It collects data on the patterns of consumer behavior.
Responsive design is a web design approach that involves creating websites that can adapt to different screen sizes and resolutions. With the increasing number of people accessing the internet from various devices, including smartphones, tablets, and laptops, websites need to be designed with responsive principles.
As per the numbers from Statista, mobile devices account for nearly 75% of all e-commerce sales worldwide. These statistics demonstrate how important it is to develop websites with mobile users in mind first.
A website can look and function properly on any device by utilizing flexible layouts, images, and media queries. In addition, responsive design can improve user experience and make it easier for users to access and interact with a website regardless of device.
AI Chatbots are a type of artificial intelligence that is designed to interact with humans naturally. By combining chatbots with other AI technologies, such as machine learning and natural language processing, it's possible to create highly sophisticated and personalized experiences for website visitors.
According to a Tido study, 88% of consumers had at least one conversation with a chatbot in the previous year. It is evident how AI Chatbots are being used in web development through personalized customer service. By analyzing user behavior and preferences data, chatbots can improve the user experience and make it easier for users to find the information they want.
Dark Mode Standardization
Dark mode is another emerging design trend that involves using dark or black background colors in user interfaces. It has become increasingly popular in recent years, as many people find it easier on the eyes to use dark mode for extended periods. A study by EmailUplers suggests that 8 in 10 users prefer dark mode whenever possible.
In the web development world, there has been a push to standardize dark mode across different websites and applications. This would allow users to switch between dark and light modes more easily, depending on their preferences and the time of day.
The benefits of dark mode include:
- It cuts down on blue light.
- The battery is preserved.
- It makes UI content readable and accessible to all users.
- Even in low-light situations, the risk of eye strain is reduced.
How To Choose Technology for Your Company’s Web Development
When it comes to web development, choosing the right technology is crucial for the success of your company's website or web application. Here are all the factors to consider:
- Determine Your Business Needs: Before looking at specific technologies, it's important to understand your needs. This will help you to identify the features and functionality that are most important for your website or web application.
- Consider Your Target Audience: Think about who your target audience is and what type of device they are most likely to use to access your website or web application. This will help you choose optimized technologies for your audience's devices.
- Research Different Technologies: Once you clearly understand your business needs and target audience, you can start researching different technologies to see which ones fit your project best. Consider factors such as performance, security, and scalability when making your decision.
Common programming languages for web development include
Select A Platform/Framework: Web frameworks accelerate the web development processes with their libraries, tools, and additional resources. This helps you build a project swiftly without glitches. Many platforms and frameworks are available for web development, each with its own strengths and weaknesses.
Popular options include:
- Ruby on Rails
- Angular JS
- ASP.NET Core
Select a database: Your website or web application will likely need to store and retrieve data, so you'll need to choose a database to handle this. Your selected database will store all your website's information, including contents, visuals, products, listings, orders, transactions, etc. The most used databases for web development include:
Decide On An Operating System: Depending on your project, you may need to choose an operating system for your web server. The majority of websites are designed using any of these three popular operating system options:
Select A CMS-Based Platform: Your website or web application will likely need to store and retrieve data, so you'll need to choose a database to handle this. Your selected database will store all your website's information, including contents, visuals, products, listings, orders, transactions, etc. The most used databases for web development include:
The world of web development is constantly evolving, and it can be challenging to keep up with the latest and greatest technologies. However, staying on top of the most cutting-edge tools and techniques is crucial for any web developer who wants to remain competitive in the marketplace. By hopping on the above trends and approaches, web developers can ensure their web solutions are interactive, functional, and future-proof.
Want to build a flawless, future-proof, and functional online presence but need more proven tech talent? Partner with Aspired to gain access to experienced web developers fluent in cutting-edge technologies.