No business in 2022 can thrive and project without an impactful online presence. That's an agreed fact. But for businesses, which one to choose between, mobile app development or web development, is the real question. Any answer to this question would be subject to one's understanding of what these choices offer, what is the market demand, and most importantly which one aligns best with their business strategy.
While mobile apps continue to dominate the online space and 5.6 billion regular mobile users out there, it would seem , placing your bet on mobile app development might be wiser. However, a business website is more of a staple as compared to the mobile app, plus with less maintenance & development requirements website the more cost-effective of the two which makes it a suitable option for many businesses to start off their online presence with. Little wonder, there are 1.98 billion websites online..
Faced with the difficult choice between the two? To assist you in making a wise choice here is an honest comparison outlining the main differences between mobile and online development. Be mindful that there is no one-size-fits-all answer; the best option for the online presence of your business will depend on your specific needs, goals, target audience, and budget.
Quick Comparison Between Website Development and Mobile App Development?
If this comparison was drawn some ten-twelve years ago, website development would surely be the best option as it was the only 'standard platform' for online presence back then. Speaking of things today, mobile app development seems to outweigh its counterpart in the advantages. Apparently, a good number of businesses are inclining towards mobile apps but again, that's not a thumb rule.
This implies that the comparison doesn't necessarily require a business to prefer one over the other and that both of these options can coexist in the wake of specific business needs, available statistics, and ongoing trends. For instance, a good number of large companies maintain a well-established website and have a bespoke mobile app for their target audience simultaneously.
Nonetheless, this equation has enough variables to keep the argument alive. Let's look at some of these.
Reach: Anyone can reach a website on a search engine irrespective of devices. However, the mobile app would require the respective device and app store to download and access it.
Availability: A website's availability is strictly subject to internet convenience. Without the internet, one can only view a website but cannot operate it. In comparison, mobile apps can be accessed, viewed, and operated offline.
User Experience: A website's user experience is confined by condition to Fit-in-all devices, whereas a mobile app promises excellent user experience with the help of customized integrations and device-related features.
Compatibility: A website's maintenance is relatively easy and cost-effective. Whereas, a mobile app asks for high upfront costs due to a longer development phase, multiple versions, device compatibility, and the need for regular updates.
Customization: A website is usually made on a pre-built framework and offers fewer customization options. However, a mobile app offers tons of customization options in its UI, UX, and overall design experience.
Cost: Mobile development is usually expensive as it requires higher upfront costs for development and maintenance as compared to website development.
Advantages and Disadvantages of Both Options
Mobile traffic accounted for 52% of the total online traffic on search engines in 2022. This means if a business successfully creates a website optimized for mobile phones, it is at a good chance of overshadowing its competitors online.
Websites are adaptive as they can fit various screen sizes and display units irrespective of the device they are accessed on.
Websites are compatible with all types of devices and operating systems and are all accessible to use within a few clicks without the requirement of downloading anything.
It takes considerably less time to update and launch a new website version. The process is easy-to-go and time-saving.
Websites are complimented by Search Engine Optimization (SEO) as they are launched on search engines, which greatly increases business visualization online.
The upfront price of developing, designing, and launching a website (though variable, depending on the project) is a one-time cost, as websites don't require much maintenance.
- Internet accessibility is compulsory to load and operate a website properly.
- Websites are often subjected to platform limitations which can come in the way of customized user experience.
Mobile apps are the best way to provide the users with desired ease of use and functionality.
Mobile apps offer a greater user experience as they offer a wide range of native UI elements and navigation features to play with.
Mobile apps are at a great advantage as they can be accessed offline. Depending upon the type of mobile app, many features could be used without an available internet connection.
Mobile apps provide greater opportunities for personalized marketing funnels as they are proven to enhance brand promotion and increase sales.
Mobile Apps are usually associated with higher costs of development and maintenance. Depending upon the operating system and type of app, this cost may vary.
Mobile apps require regular updates and maintenance. The process of fixing errors & glitches, and launching an updated version could take days, if not hours.
How to Choose the Right Platform for Your Business
Thinking about getting online with your business? Great! But what's the right platform for you? Do you need a website, or would a mobile app be better? There are a few things to consider when making this decision.
First, what's your budget? Website development can be fairly in-expensive, but mobile apps tend to be more costly upfront. Second, what's your time frame? Websites can take weeks or even months to create depending on the complexity, while mobile apps may take a little longer.
Third, what's your target audience? Websites are best for businesses that want to target a global audience, while mobile apps are great for businesses that want to target a local audience. And finally, how tech-savvy are you? If you're not very comfortable with technology, then a website might be the better option for you.
So, what's the verdict? If you're on a tight budget and have a short time frame, go with website However, keep the opportunity cost of going with a website in mind as that might prove more costly for you depending on your needs. If you want to targeted experience, then developing a mobile app is the way to go. But no matter which platform you choose, make sure it represents your business in the best possible way!
You’ve just started a business? Congratulations! But now you have to make a big decision: which online presence should you choose? Do you go with web development or mobile development? Here is the deal:
Web development might be the better choice if you're looking for a more generalized reach. That's because more people have access to the internet than to smartphones. Plus, with web development, you can create a website that's accessible from anywhere in the world.
But if you're targeting a specific region or country, mobile development might be a better option. That's because people in certain parts of the world are more likely to have smartphones than laptops or desktops. And with mobile development, you can create an app that's specifically tailored to the needs of your target market.
Made a choice already but don’t know how to make it happen? No worries. Harness the expertise of vetted mobile app and web developers and get a flawless online presence solution customized to your business requirements. Contact Aspired.io for more details.